¢¹ Samsung Electronic challenges to sell 60 million products related ODD enterprise in year.

   Based on it, it tries to raise the market share up to 21%, and reduce the gap to the top.

   Especially, it plans to have various product-lineups such as storages for game and notebook

   because a storage for desktop is getting weaker in a profitability aspect. 

¢¹ On 16^th, a special storage company - TSST Korea (In-Sub Hwang, the chairperson,

   a joint-venture company of Samsung electronics and Toshiba) determined its business goal to raise

   its last year output (55 million products) to 60 million products.    

   In consideration of the top company¡¯s market share, about 30%, - HLDS, a joint-venture company of

   LG electronic and Hitachi which takes the fist place in the ODD market share - the volume,

   about 21%, will be a match for the top in years.  

¢¹ TRS, the market research company, expects that the ODD market volume of this year is

   about 2.8 hundred million.

   The company also plans to improve the profitability with the output volume of this year.

¢¹ It is expected that the world market including domestic is brought up 4.8% from a year earlier,

   but the sales amount instead declined about 3.9%.

   To provide against it, Samsung transferred the product-lines to foreign countries such as

   Indonesia last year.

¢¹ It diversifies the product-lineup.

   It will change the desktop-centered item.  It plans to give a great deal on the items of ODD

   and AV products for the game loader, notebook PC, etc.

   TSST has a goal to grow 70% from the last year only in this field.

   Especially, the next ODD products such as blue-ray/HD DVD etc. will be come out in second quarter

   of the year and try to preoccupy the market. 

¢¹ In the beginning of May, various ODD products, BD and upgraded DVD-RW drive, etc.,

   will be shown on the exhibition ¡®2006 CeBIT¡¯ in Honnover, Germany.  

¢¹ In-Sub Hwang, the president of Samsung Electronics, said, ¡°The profitability of ODD is not quiet

   good yet, but it can be overcome by diversifying distribution channels and producing innovative

   products,¡± and ¡°Samsung will keep maintaining the image of the leading company by aggressively

   dealing with the next ODD market which is expected up to 7.5 hundred thousand products this year.